You know when you walk past someone and their perfume takes you back in time for a second? You stop, take a deep breath, and as you breathe in, you remember… I’m sure there’s no adult in this world who hasn’t experienced it.
I used to go to perfumeries just to smell the perfume I used at certain stages of my life. That scent would take me back to moments that were deeply etched in my mind, and maybe I forgot about them along the way.
For me, scent is a reminder. A reminder of love. Of passion. Of beautiful moments.
And now tell me – is there anything else that can take you back in time or ground you in the present moment as powerfully as scent does?
I don’t think so…
Have you ever smelled a scent and immediately wished you had it?
I do…
Have you ever walked into a room where an intoxicating scent greeted you upon entering and made you want to stay a little longer?
I believe that…
Nothing affects us like smell. It has a special power.
And I know you’ve never thought about why smell affects us so strongly?
Smell has a stronger impact on emotions and memories than any other sense because of the way it’s connected to the brain. It directly activates the emotional center and the memory center – and it was this realization that led me to the answer to the question I get most often:
“Why did you decide to create fragrances?”
I’ve been working with women entrepreneurs for years. There’s a fire smoldering inside them. There are few who don’t. In women driven by passion, there’s always that fire – that inner call of the soul, that feeling that raises you from the dead.
And I know how much working with me means to some people. How much it means to them when they get the power of driving energy. I thought for a long time – what could I give them even when they’re not working with me? When they can’t hear me?
The answer was clear: smell.
Because smell can awaken passion. It can move them, open up new perspectives, new possibilities, bring new people, new opportunities… And at the same time, carefully selected notes can ground them, anchor them, and give them focus in the madness of today’s world.
I wanted to give women who move the world the opportunity so that, when they use Lil’ess perfumes and room fresheners, people around them can more easily recognize the power and transformation they possess. Because one thing is for sure – when they wear our fragrances, people will not forget them easily.
Scent plays a strong role in unconscious decisions – that’s why sometimes we smell someone’s perfume and are immediately “pulled” towards or away from that person.
Upon entering their offices, salons, clinics, and all other spaces, clients and associates will feel an emotion. And we know very well – people buy based on emotion.
That’s why we thought of everything…
Because when we choose a fragrance, we are actually choosing the emotion we want to evoke in ourselves and others.
I wanted to give all our consumers confidence, ease, prosperity, clarity, balance, passion and luxury in bottles.
Order some of Lil’ess products and let me know – did I succeed?
Barbara
In the process of creating the brand, the focus was on the successful women I work with. Their achievements and experiences inspired the idea of the brand and shaped its identity. I want to create a positive atmosphere that will encourage creativity and prosperity, both in the workplace and at home!
Scents are more than just a pleasant addition – they shape emotions, create atmosphere, and influence our energy.
